Get Yahoo! Toolbar - Protect your PC

Yahoo!   My Yahoo!   Mail
Search

Yahoo! India Sports Hi, Guest
Sign Up
Home - Sports Home - Help


Thursday April 3, 05:55 PM

Yellow fever at Chepauk

By Indo Asian News Service

New Delhi, April 3 (IANS) The recently concluding first Test between India and South Africa at Chennai's Chepauk Stadium will be remembered for two reasons - Virender Sehwag's triple ton and the introduction of the Chennai Super Kings to the city's cricket lovers.

Over the five days of the Test, the stadium and its surroundings were a sea of yellow, the official colour of the Super Kings.

The promos arranged by India Cements Ltd, the owner of the team, began during the ticket sales, when those in the queue received pamphlets inviting them to 'Get Caught Yellow Handed' at the Test: wear yellow to the match and be treated to surprise gifts.

The walls surrounding the stadium were painted yellow and bore the Super Kings logo. The road leading to the pavilion entrance was lined with Super Kings flags.

There were posters of Mahendra Singh Dhoni, Muttiah Muralitharan, Mathew Hayden and Stephen Fleming, the big stars of the Super Kings, adorning the entrances to the stadium. En route to their seats, fans were handed masks of Makhaya Ntini, Hayden and of course, Dhoni, which proved to be a big hit with everyone.

The walls and roof of the stadium were plastered with banners proclaiming 'Welcome to the Lion's Den' and 'Out here the Super Kings rule'. Pillars were painted yellow and bore the Super Kings logo. To top things off, there were a couple of enormous Super Kings balloons flying proudly above the stadium.

Email this article to your friend - 



Questions or Comments?

Copyright © 2007 IANS India Private Limited. All rights Reserved.

Copyright © 2007 Yahoo Web Services India Pvt Ltd. All rights reserved.
Privacy Policy - Terms of Service - Copyright Notice